Our Approach to Commercial Excellence

When Strategy, People, and Execution Don’t Connect, Performance Stalls

In many B2B organizations, commercial teams work hard, but results remain unpredictable. Strategy exists, but doesn’t translate into execution. People are skilled, but roles blur. Priorities compete. Without a system that connects strategy, people, and execution, even strong teams end up firefighting instead of steering performance.

That’s where our approach comes in. We help you build a commercial system that brings clarity, focus, and alignment, turning reactive effort into proactive performance.

“It starts with a Light Commercial Health Check — but goes far beyond diagnosis.”

The 7-Step Method to Transform Commercial Performance — by Design

We use a standardized 7-step method to help companies move from insight to execution — and from reactive firefighting to proactive performance. It’s fast to start, modular in execution, and designed for real-world complexity. Each step builds on the previous one — turning diagnostic clarity into structured improvement and long-term impact.

While the 7-step method explains how we drive change, the model underneath ensures we focus on what truly drives commercial performance — and turn that into repeatable results.

A Model Built for Long-Term Commercial Success

Behind our 7-step process sits a proprietary model that defines what Commercial Excellence looks like, and how to build it. It helps us diagnose systematically, focus where it matters, and embed lasting improvement. The model is built on three connected layers:

This model ensures that every recommendation we make — and every change you implement, is grounded in what actually drives commercial performance.

What Sets the VANGUARD | NEXUS Approach Apart

Strategic Insight in Just One Hour
You’ll get a clear view of where your commercial system stands, and what’s holding it back, with just 1 hour of your time. Low effort, high return.

From Advice to Execution
We don’t stop at recommendations. We partner with you to turn diagnosis into action, and stay involved through delivery. From insight to implementation — with you, every step.

Proven in Real-World Complexity
We’ve built and scaled commercial systems inside fast-growing industrial companies. This isn’t theory — it’s field-tested leadership experience.

Curious Where Your Commercial System Stands?

Get a clear view of your organization’s strengths, gaps, and improvement opportunities.

The Light Commercial Health Check is free, takes just 15 minutes, and gives you strategic clarity from the start.