The Journey Behind VANGUARD | NEXUS

VANGUARD | NEXUS was built on firsthand experience — shaped during more than a decade inside one of the Netherlands’ fastest-evolving technology companies.

With each stage of growth came new commercial challenges: keeping teams aligned, safeguarding customer value, and ensuring performance kept pace with ambition.

Through leading transformation efforts during these critical years, one thing became clear:
Commercial excellence is not a given — it’s built through deliberate systems and sustained focus.

Why We Started — and What That Means for You

We help companies achieve lasting commercial excellence — with clarity, structure, and focus.

VANGUARD | NEXUS exists to close the gap between ambition and execution. We bring the tools, insights, and hands-on support needed to unlock commercial performance — and keep it moving forward.

Our goal is simple: to build a leading platform for commercial excellence — one that combines strategic clarity with operational discipline to deliver real, lasting impact.

We’ve led commercial transformations through every stage — from early-stage growth to international expansion.Our experience spans local execution, global scale-up, and the shift to strategic focus and operational discipline.

The shift from a lean, local setup to a global, complex organization reshaped every aspect of the commercial structure — a transformation led and experienced firsthand.

From Local to Global Reach

Organizational Evolution

Our commercial model wasn’t just built on theory. It was shaped through leading teams, fixing broken systems, and restoring performance under pressure — across industries, continents, and crises.

Industrial | Semiconductors | Automotive | MedTech

From the U.S. to Asia, across diverse market conditions

Partnering with executive teams, commercial leaders, and operational teams alike

This cross-industry, hands-on experience forms the backbone of how we deliver results: with sharp insight, fast action, and systems that last.

A Background in Transformation

Defined by Moments That Matter

The approach is shaped by real-world experience — built through navigating high-impact events that tested adaptability, leadership, and commercial focus. These moments laid the foundation for the commercial model in use today.

Growing fast — but stretching the limits of the organization.

Severe uncertainty across supply chains and delivery commitments.

Rising costs and stressed customer relationships.

A devastating fire disrupted operations overnight.

Headquarters Fire

Global Material Shortage

Inflation Pressure

Adapting to evolving priorities of key clients.

A sudden pivot to remote work and virtual collaboration.

Growth Pains

Customer Strategy Shift

Pandemic